Driving Growth Through Strategic Marketing & Sales Alignment

I’m Laura Llames, a B2B marketing manager with 6+ years of experience building demand gen programs, creating high-impact content, and delivering results that move the sales needle. I combine creativity with data to grow pipeline and brand across EMEA.

Native Spanish and fluent in English, with full rights to work in both the EU and the UK, I build campaigns that resonate across markets and deliver impact.

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Marketing that Connects, Converts, and Scales

I blend strategy, creativity, and execution to turn ideas into results.

Demand Generation

I have delivered end-to-end campaigns that fueled pipeline and supported sales goals.

Content Strategy

I have created thought leadership content, from blogs and infographics, to videos and webcasts designed to educate, engage, and convert.

Business Development Events

I have planned, organized and delivered in-person events that brought brands and prospects together.

Digital and SEO

I have helped on the optimization of web presence and SEO best practices that enhanced findability and authority.

Sales Collaboration

I have worked in close alignment with sales teams to deliver qualified leads and ROI to the business.

Data & Performance

I have measured and reported on KPIs from different activities, and tracked ROI to ensure marketing stays accountable.

Success Stories

A look at some of the campaigns and projects that turned strategy into real business outcomes.

Business Development Events

Challenge:

We needed to generate high-quality leads quickly while also strengthening relationships between Sales teams and strategic prospects. Traditional digital campaigns weren’t delivering the level of engagement or trust required to accelerate pipeline.

Solution:

Planned and executed two exclusive business dinners in 2024 for over 100 senior-level attendees. Coordinated guest lists, logistics, and pre/post-event nurture flows in close collaboration with Sales.

Result:

Generated over 50 MQLs, $1M+ in pipeline, and 30–40% close rates, including deals of $200K and $700K.

Content Strategy at Scale

Challenge:

We wanted to increase our organic visibility and thought leadership authority across key industries and topics in EMEA.

Solution:

Led the creation and publication of several blogposts in 2024, working with analysts and stakeholders to deliver high-value, insight-driven content aligned with SEO best practices.

Result:

Achieved 60,000+ visits, significantly boosting website engagement and contributing to top-of-funnel lead generation.

GenAI Regional Campaign

Challenge:

We launched a global AI/GenAI campaign and needed strong regional activation in Europe to drive pipeline and thought leadership.

Solution:

Co-led the campaign strategy and execution across EMEA, adapting global messaging to local needs, producing tailored content, and managing promotion channels.

Result:

Booked over $100K in new business, proving the value of regional marketing alignment with global initiatives.

Virtual Events Excellence

Challenge:

Our annual predictions’ webinar had to reinforce our leadership position, generate high engagement, and create actionable interest among decision-makers to feed into the sales pipeline.

Solution:

Collaborated on the organization, planning and promotion: designed the virtual set, collaborated on content delivery, and managed all audience comms, including nurture and follow-up.

Result:

Drove over 700 registrations, 70+ follow-up requests, and influenced pipeline worth $60K.